Most startups nose-dive miserably, but many of those failures are foreseeable and avoidable. The Lean Startup is an innovative attitude being implemented in many countries around the globe, altering substantially how companies are created and products are hurled to the market.
The author, Eric Ries describes a startup as “an organization dedicated to creating something new under conditions of extreme uncertainty”. As you may suspect, this covers a wide array of organizations, ranging from two tech-savvy teenagers designing a new app to a Silicon Valley Company or a group of experienced people in a Fortune 500 hall. What do these incredibly different organizations have in common?
Their goal: piercing the bubble of uncertainty to find a fruitful trail to viable and innovative business.
The Lean Startup method promotes businesses that are: much more capital efficient and that use human capital and creativity in a more effective way. Encouraged by lessons learned from lean production processes, Eric Ries focus on “validated learning”, scientific testing and counter-intuitive processes that reduce product manufacturing cycles and help to understand what customers want.
The Lean Startup helps companies to shift directions and methods with dexterity and without traumas.
Instead of elaborating complicated business plans, The Lean Startup proposes entrepreneurs a method to test if they are working effectively at any time and a way to change that vision before it’s too late. Ries gives a scientific-yet-understandable style to creating and driving fruitful startups in this era of innovation.