Max will consist of content from both the HBO Max and Discovery+ streaming platforms. CEO David Zaslav is looking to launch this new unified platform as a means of giving subscribers access to Warner Bros. Discovery’s broad content portfolio, thereby using the company’s diverse range of programming to expand its customer base.

The new platform will offer three subscription tiers. For $9.99 per month, users will have access to the ad-supported version, for $15.99 per month, users will be able to make use of the ad-free version, while $19.99 per month gives users access to the “ultimate” ad-free tier, which offers up to four concurrent streams and 4K streaming options. Aside from the “ultimate” tier, the other tiers all match current HBO Max pricing.

Max is the one to watch [because] its the place every member of the household can go to see whatever they want at any given time,” Zaslav said. The service will launch on May 23.

The post Warner Bros. Discovery Unveils Details on New “Max” Streaming Service appeared first on theprimarymarket.com.

The layoffs, which include the much-anticipated “Batman: Caped Crusader”, have been labeled as “inevitable” by the company. This comes after HBO Max had already announced the scrapping of two films that were set for release, namely, “The Batgirl” and “Scoob!: Holiday Haunt.” “The Batgirl”, which was near completion at the time of the announcement, had already cost the studio $70 million to produce.

CEO David Zaslav stated on an earnings call that Warner Bros. Discovery is looking to cut back on HBO Max original content; rather focusing its efforts on box office releases. “We can’t find an economic case for direct-to-streaming films. The emphasis will always be on theatrical,” Zaslav explained.

According to Bloomberg Intelligence senior media analyst Geetha Ranganathan, the merger between Discovery+ and HBO Max “makes sense” as this will combine Discovery’s portfolio of global and nonfiction programming with HBO Max’s high-quality scripted content.

The post HBO Max Scraps Six Projects in Cost-Cutting Pursuit appeared first on theprimarymarket.com.

There’s Netflix, Hulu, Amazon Prime Video, Apple TV, HBO, and of course Disney+. Each of these services has its own brand of programs it offers, but it turns out that Disney+ has a slight advantage.

According to Finance Analyst Barton Crockett, Disney+ has a significant upper hand in the battle for streaming service supremacy—the offering of bundles.

“This is something that Disney can offer that its competitors are not offering, which is a bundle,” he maintained. “Multiple services and price points and ways to hook you in. One of the lessons of the history of television is bundling.”

For instance, one bundle option that Disney offers is a combination of Disney+, Hulu, and ESPN+ which can be as cheap as $13.99 and goes all the way up to $19.99. Even within bundles, there is still variety to choose from. Disney clearly doesn’t believe in putting all its eggs in one basket, and this is a strategy that Crockett believes is a good one.

With so many streaming services trying to get our hard earned dollars, ultimately these fees stack up, leading to consumers making cuts. So with Disney offering bundles, it may entice users to opt for these more all-inclusive options instead of having subscriptions to five different services simultaneously.

The post Why Disney Has an Advantage Over Streaming Competition appeared first on theprimarymarket.com.

Max will consist of content from both the HBO Max and Discovery+ streaming platforms. CEO David Zaslav is looking to launch this new unified platform as a means of giving subscribers access to Warner Bros. Discovery’s broad content portfolio, thereby using the company’s diverse range of programming to expand its customer base.

The new platform will offer three subscription tiers. For $9.99 per month, users will have access to the ad-supported version, for $15.99 per month, users will be able to make use of the ad-free version, while $19.99 per month gives users access to the “ultimate” ad-free tier, which offers up to four concurrent streams and 4K streaming options. Aside from the “ultimate” tier, the other tiers all match current HBO Max pricing.

Max is the one to watch [because] its the place every member of the household can go to see whatever they want at any given time,” Zaslav said. The service will launch on May 23.

The post Warner Bros. Discovery Unveils Details on New “Max” Streaming Service appeared first on theprimarymarket.com.

The layoffs, which include the much-anticipated “Batman: Caped Crusader”, have been labeled as “inevitable” by the company. This comes after HBO Max had already announced the scrapping of two films that were set for release, namely, “The Batgirl” and “Scoob!: Holiday Haunt.” “The Batgirl”, which was near completion at the time of the announcement, had already cost the studio $70 million to produce.

CEO David Zaslav stated on an earnings call that Warner Bros. Discovery is looking to cut back on HBO Max original content; rather focusing its efforts on box office releases. “We can’t find an economic case for direct-to-streaming films. The emphasis will always be on theatrical,” Zaslav explained.

According to Bloomberg Intelligence senior media analyst Geetha Ranganathan, the merger between Discovery+ and HBO Max “makes sense” as this will combine Discovery’s portfolio of global and nonfiction programming with HBO Max’s high-quality scripted content.

The post HBO Max Scraps Six Projects in Cost-Cutting Pursuit appeared first on theprimarymarket.com.

There’s Netflix, Hulu, Amazon Prime Video, Apple TV, HBO, and of course Disney+. Each of these services has its own brand of programs it offers, but it turns out that Disney+ has a slight advantage.

According to Finance Analyst Barton Crockett, Disney+ has a significant upper hand in the battle for streaming service supremacy—the offering of bundles.

“This is something that Disney can offer that its competitors are not offering, which is a bundle,” he maintained. “Multiple services and price points and ways to hook you in. One of the lessons of the history of television is bundling.”

For instance, one bundle option that Disney offers is a combination of Disney+, Hulu, and ESPN+ which can be as cheap as $13.99 and goes all the way up to $19.99. Even within bundles, there is still variety to choose from. Disney clearly doesn’t believe in putting all its eggs in one basket, and this is a strategy that Crockett believes is a good one.

With so many streaming services trying to get our hard earned dollars, ultimately these fees stack up, leading to consumers making cuts. So with Disney offering bundles, it may entice users to opt for these more all-inclusive options instead of having subscriptions to five different services simultaneously.

The post Why Disney Has an Advantage Over Streaming Competition appeared first on theprimarymarket.com.