HomeIndustriesWarner Bros. Discovery Unveils Details on New "Max" Streaming Service

Warner Bros. Discovery Unveils Details on New “Max” Streaming Service

Warner Bros. Discovery revealed new key details about its upcoming streaming launch during a press event held on Wednesday. The media officially announced that the new streaming platform would be known as “Max”, with its tagline being, “Max — the one to watch.”

Max will consist of content from both the HBO Max and Discovery+ streaming platforms. CEO David Zaslav is looking to launch this new unified platform as a means of giving subscribers access to Warner Bros. Discovery’s broad content portfolio, thereby using the company’s diverse range of programming to expand its customer base.

The new platform will offer three subscription tiers. For $9.99 per month, users will have access to the ad-supported version, for $15.99 per month, users will be able to make use of the ad-free version, while $19.99 per month gives users access to the “ultimate” ad-free tier, which offers up to four concurrent streams and 4K streaming options. Aside from the “ultimate” tier, the other tiers all match current HBO Max pricing.

Max is the one to watch [because] its the place every member of the household can go to see whatever they want at any given time,” Zaslav said. The service will launch on May 23.

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