Shoe Dog: A Memoir by the Creator of Nike

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In this painfully honest and riveting memoir, Nike founder and board chairman Phil Knight shares the details of the company’s early days for the first time ever. You will find out how the company evolved into one of the world’s most game-changing, iconic, and profitable brands.

As a young, inspired recent business school graduate, Phil Knight started a company with one simple goal: to import low-cost, high-quality running shoes from Japan. He launched it with less than a hundred dollars, which he had borrowed from his father. He started selling the shoes from the trunk of his car. Knight made eight thousand dollars in his very first year. 

Nike makes billions of dollars every year, and it is more than a brand – it is above all a symbol of magnitude and grace, and one of the few symbols that are instantly recognized throughout the world.

The man behind the company has always been a mystery. He finally tells his story in a memoir that’s funny, surprising, honest, and humble. Knight starts by going back to when he was only 24 and backpacking through Africa, Asia and Europe. That was when he decided he would choose “the road not taken.”

Instead of working for a big corporation, he was going to create something new, dynamic, and different. He shares the inside story, including the many crushing setbacks, terrifying risks along the way, ruthless competitors, narrow escapes and great triumphs. He also remembers the foundational partnerships that formed the heart and soul of the corporation.
 

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