Watching YouTube TV will soon get a lot pricier. The streaming television service owned by Google just announced that it would raise its monthly fee from $64.99 to $72.99.
The news was shared with existing subscribers via mail sent out earlier this week in which the company justified the decision with increased “content costs.”
“As content costs have risen and we continue to invest in the quality of our service, we are updating our price to keep bringing you the best possible service,” said YouTube TV in the mail.
YouTube TV, which offers more than 100 channels as part of its base package, launched in 2017 with a fee of $35 per month. Since then, the platform has hiked its prices four times, with the last one coming three years ago. According to recent data, YouTube TV had more than five million subscribers in 2022.
In recent years, YouTube TV established itself as a popular choice for users looking for cable TV alternatives. It offers live television and major cable channels in a more accessible way, and it is easier to cancel compared to cable plans.
The service recently announced it would become a new rights holder for NFL’s “Sunday Ticket,” which allows football fans to watch out-of-market football games. “Sunday Ticket” will be available as an add-on, but the price of the package is yet to be announced.