Electric car maker Tesla really wants more people to buy its Model X and Model S. After slashing the price of X and S in early January, the company is now offering even lower prices for its most expensive models.
A quick look at Tesla’s official website, and you’ll notice that Model S Plaid has gone from $114,990 to $109,990 while Model S AWD is now priced at $89,990 compared to the previous price of $94,990. On the other hand, you can now get Model X AWD for $99,990, down from $109,990, while the Plaid version of Model X has now dropped from $119,990 to $109,990.
Tesla CEO Elon Musk hinted at possible price movement during the company’s investor day earlier this month. At the time, Musk said that people have an “infinite” desire to own a Tesla but that the prices are stopping them from making that a reality.
“We found that even small changes in the price have a big effect on demand, very big,” he added.
After the debut of discount prices for Model X and Model S, Tesla’s stock has dropped roughly 2% compared to the close price of 198.30 per share on Friday. Tesla shares are 79.04% up year to date after a huge slide in 2022.