Food manufacturer J.M. Smucker believes their frozen sandwiches brand Uncrustables is just getting started despite hitting half a billion in sales last year. According to Smucker CEO Mark Smucker, the company expects Uncrustables to become a $1 billion business in the near future.
The demand for Uncrustables is at an all-time high, with the company increasing its sales in the first quarter by 30 percent and easily clearing the $160 million mark. The company’s production lines are working non-stop, churning out 4 million sandwiches per day, but even this isn’t enough to keep up with the pace the company has set.
In order to meet the $1 billion goal, Smuckers is building a new production plant in Alabama while also expanding its Denver, Colorado plant. The company also has a third plant in Scottsville, Kentucky.
“We had set a half a billion dollar target for that brand. We’ve already achieved half a billion dollars in sales a year in advance of our original projections, and we anticipate that brand over the next five years will become a one billion dollar brand,” said Smucker in a recent chat with Yahoo Finance Live.
Uncrustables sandwiches are a variation of a sealed crustless sandwich. They come filled with all sorts of sweet and savory fillings, including Peanut Butter and Jelly, eggs, veggies, chicken, and more.