Streaming service giant Netflix will no longer offer the “Basic” plan, its cheapest ad-free option that was priced at $11.99 monthly, for costumers in the U.S. The move comes after the streamer removed the “Basic” plan for customers in Canada and the UK in 2023.
Moving forward, the cheapest ad-free experience for Netflix’s US users will be the Standard plan, which costs $15.49 per month. Users who don’t want to pay that much for their streaming pleasure will be able to get the ad-supported plan for $6.99.
“We’ve got a very strong offering for our members,” said Netflix co-CEO Greg Peters said. “We think that represents a tremendous entertainment value, and it includes ads. Members who don’t want that ads experience can choose our ads-free standard or premium plans.”
The announcement came as part of Netflix’s earnings report for the second quarter. The streamer’s revenue of $9.56 billion and $4.88 in diluted earnings per share came above the expectations of analysts, although the company was disappointed in its revenue outlook for the current quarter. Netflix expects its revenue for Q3 to come at $9.73 billion, while analysts estimate it will come to $9.83 billion.
Netflix also saw 8.05 million new subscribers added in the second quarter, while analysts expected 4.7 million new subscribers.