Netflix Inc has unveiled its latest strategic decision involving auto manufacturer General Motors. The company revealed that it will feature GM electric vehicles in some of its upcoming programming.
The streaming giant announced on Thursday that it has reached an agreement with General Motors to feature vehicles such as the Chevrolet Bolt, the electric GMC Hummer pickup, and the Cadillac Lyriq in multiple TV shows and movies so long as there is a “relevant” opportunity to do so. The financial terms of the deal remain undisclosed.
General Motors and Netflix have agreed to introduce their new partnership by launching a commercial featuring Will Ferrell that is scheduled to air during the Super Bowl on February 12. Viewed by the two companies as a “part of a commitment to a more sustainable future,” Netflix affirms that the commercial will help creators “better understand how EVs can complement and enhance their stories.”
Among the shows that will feature GM vehicles are “Love is Blind,” “Queer Eye” and “Unstable.” Netflix added that it is open to exploring opportunities to feature other electric vehicles in TV series and films in the future.