Casino operator MGM Resorts International, along with several other hotels, has turned to package deals and experiences as a means of attracting the interest of travelers. This comes amid a post-pandemic global travel boom, during which tourists have drifted away from spending money on souvenirs and more on experiences such as sporting events and concerts.
“Our gaming revenues are up but relatively flat,” MGM Chief Executive Officer Bill Hornbuckle revealed, explaining that experiences are what consumers are focused on. “There’s just this appetite for experience at a higher level that people seem to be prepared to pay for.” The Formula One Grand Prix in Las Vegas is one experience that has drawn in new visitors.
Mastercard’s Travel Industry Trends 2023 report showed that total spending on vacation experiences such as restaurants, amusement parks, and nightclubs globally surged by 65% in March 2023. Spending on material goods such as cosmetics, jewelry, and electronics rose by only 12%.