After several underwhelming quarters, fast food giant McDonald’s is making a significant shakeup to its menu in an attempt to boost sales and get customers into their restaurants. McDonald’s announced on Friday that it will introduce a new value menu called McValue, in 2025.
Back in the summer, McDonald’s started a “$5 Meal Deal “promotion that was extended several times as franchisees said it was helping them with sales. The “$5 Meal Deal “will now be the focal point of McValue with the addition of the “buy one, add one for $1” deal. The latter will allow customers to buy a menu item from a predetermined list for its full price and then add another item from that list to their order for $1.
McDonald’s plans to fit McValue with other deals based on the region as it looks to bring back customers who have been turning away from fast food due to rising menu prices.
“When it comes to value, we know there’s no one-size-fits-all,” said McDonald’s USA President Joe Erlinger. “We’ve worked closely with our franchisees to create a new platform that will let our customers define value on their own terms,”
McDonald’s topped analysts’ expectations with its most recent financial results but saw a 1.5% dip in global sales. Additionally, the fast food giant experienced a 0.3% sales increase in the United States, which marked slower growth than estimated.
McDonald’s stock improved by 0.63% on Friday, closing at $290.28 per share. It remains 2.28% down year-to-date.