General Motors is set to employ an unusual strategy as they continue its push into the electric vehicles (EV) market. According to Detroit Free Press, GM is set to roll out the 2023 model Cadillac Lyriq, an all-electric SUV, with a special discount that requires a non-disclosure agreement (NDA) and green light for tracking.
Reportedly, all interested buyers will be able to trip $5,500 off the Lyriq price if they sign NDA, which would prevent them from sharing their experience on how the car drives and handles with anyone else except the carmaker. Also, the customer would have to allow GM to track how they use the car.
The Cadillac spokesman Michael Albano confirmed the discount when approached by Detroit Free Press but didn’t reveal further details. According to Albano, the company is making this move in hopes of improving the EV experience for its customers.
“Have engaged a small group of early customers who agree to share their vehicle information and customer behaviors,” said Albano. “Cadillac will use these learnings to elevate the experience for all our customers.”
The rear-wheel drive Cadillac Lyriq will cost $62,990, while the all-wheel drive edition will start at $64,990. Customers who have already placed orders are expected to start receiving their cars at some point in early 2023.