HomeReal EstateGen Z Homebuyers Leverage Social Media

Gen Z Homebuyers Leverage Social Media

Data published by Redfin revealed that 30% of Gen Zs who are aged 25 owned a house in 2022. This rate is higher than both Millenials (28%) and Generation Xs (27%) when they were the same age. Only Baby Boomers outpaced Gen Zs, with 32% owning homes when they were 25 years of age.

Much of the success that Gen Zs have experienced when navigating the property market has been attributed to the demographic group’s use of social media to gain industry knowledge.

Vayna Jerabek, a 22-year-old real estate agent, has amassed over 640,000 followers on Tik Tok. The realtor offers a range of housing tips on her page, including a video on “house hacking” that received over 1.6 million likes. “House hacking” refers to purchasing a property and then renting out several rooms as a way of offsetting the mortgage payment.

“My personal mission is to empower my generation so that they know that real estate is a serious vehicle to creating wealth,” Jerabek explained. “It’s just such a big driver of your future prosperity.”

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