Ford Motors is looking to boost the sale of its electric cars by offering prospective customers free EV chargers.
The company announced that the buyers of Ford Mustang Mach-E, F-150 Lightning, or E-Transit Cargo will receive complementary home chargers for their vehicle alongside free-of-charge installation. The program, which is called “Ford Power Promise” and also includes access to 24 advisor services and roadside assistance, will start on October 1 and will wrap up until the end of the year.
Ford believes the lack of charging infrastructure is one big reason why Americans are still slow to switch from gas-powered cars to EVs and believes having the ability to charge their cars at home will be part of the solution.
“We spend all this time in the industry talking about charging on the road, and yet we kind of overlooked the most basic charging solution for America,” Ford CEO Jim Farley told Reuters.
Ford has sold 23,957 EVs in the most recent quarter, marking a 61% year-over-year increase. It sold 44,180 electric cars in the first half of 2024, which was a 72% increase compared to the first half of 2023. Ford is now the second-leading EV seller in the United States, trailing only Tesla.