Media and entertainment giant Disney is hiking up subscription costs in the United States for its streaming services, including Disney+, Hulu, and ESPN+. The new prices will come into effect in October.
Its flagship streamer, Disney+, will see a $2 increase for both the ad-supported and ad-free plans. The ad-supported plan will now cost $9.99 compared to the previous price of $7.99, while the ad-free plan will be bumped from $13.99 to $15.99 on a monthly basis.
The company said that the price hike will come with additional benefits for the subscribers, including access to ABC News Live and a preschool content-focused playlist.
Hulu subscribers will have to pay $9.99 for the ad-supported package, compared to the previous price of $7.99, while the ad-supported version now costs $1 more at the price of $18.99. The price of the basic ESPN+ plan also went up by $1 and is now $11.99 per month.
“With this growing offering and new ways to enjoy your favorite Disney+ content, Disney subscription plans remain among the best values in streaming today,” Disney said in a statement.
The price hikes come after Disney saw its streaming division become profitable one quarter earlier than the company expected. In its recent quarterly earnings report, Disney revealed its streaming service had $6.38 billion in revenue and $47 million in operating income.