HomeEntrepreneursBoston Beer Company Co-Founder Jim Koch Says He Buys Stock Randomly Every...

Boston Beer Company Co-Founder Jim Koch Says He Buys Stock Randomly Every 2 Weeks

Entrepreneur Jim Koch, co-founder of Samuel Adams beer producer Boston Beer Company, has an unusual investment tactic for a billionaire. It turns out that Koch relies on his luck, buying a stock randomly every two weeks.

Speaking with Forbes in a recent interview, Koch said that he prefers to focus on running his beer business than being a savvy stock trader. However, he still wants to “diversify his risks” and “protect his money.”

“I don’t believe that I have any chance in hell of outsmarting the professional investors,” he shared.

According to Koch, he trusts his wife’s assistant to take care of his stock portfolio. This wouldn’t be unusual if it wasn’t for the fact that the family initially hired the assistant as a babysitter two decades ago.

The assistant goes over the stocks in the portfolio every two weeks and moves on from losing positions. She then picks out one stock from S&P 500 and Russell 2000 to invest in at random.

“I don’t want to worry about it,” he adds. “It’s boring. It’s annoying.”

Koch explained that his strategy generally worked out well for him and that it outperformed a significant number of portfolios that see active management. But if you think about emulating his technique, you might want to think again. He is a billionaire, and he can handle it if he runs out of luck.

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