HomeIndustriesBeautyHealth To Double Size Of Business By 2025

BeautyHealth To Double Size Of Business By 2025

BeautyHealth announced on Thursday its intention to double the size of its business by 2025. The company expects to do so primarily by tapping into the rising demand for its HydraFacial skin treatment devices.

“BeautyHealth sits at this really exciting intersection of large and growing categories: beauty, aesthetics, wellness and health,” Chief Executive Officer Andrew Stanleick explained. In the face of inflation, a large amount of consumers are treating themselves to small luxuries such as beauty products as opposed to large-scale purchases. The main target market of BeautyHealth is affluent customers with households incomes in excess of $94,000 per year.

The beauty company projects a net sales in the range of $600 million to $700 million in 2025, up from the $260.1 million in 2021. In addition to pushing sales of its HydraFacial product range, BeautyHealth has also achieved expansion through strategic alliances, partnering with hotel operator Marriott International, health company Advanced Dermatology and Cosmetic Surgery, and cosmetics retailer Ulta Beauty.

On Thursday, the company announced that its partnership with beauty chain Sephora will penetrate the Asia-Pacific beauty and skincare market.

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