HomeIndustriesArizona Iced Tea Remains Committed to $0.99 Price Per Can, Says Founder...

Arizona Iced Tea Remains Committed to $0.99 Price Per Can, Says Founder Don Vultaggio

You probably noticed that many popular drinks are getting a bit more expensive each year. But the price of Arizona Iced Tea, which retails for $0.99 per can since, hasn’t changed since the beverage was first introduced in 1992. According to the company’s founder Don Vultaggio, it will remain that way for the foreseeable future.

In a recent interview with NBC’s talk show Today, Vultaggio said that Arizona remains committed to keeping its price at $0.99 as long as it’s possible.

“We’re successful, we’re debt free, we own everything,” Vultaggio said. “Why have people who are having a hard time paying their rent pay more for their drink?”

Despite the rising cost of production, Arizona found ways to avoid transferring its burden to customers. They did that by tweaking the can design to use less aluminum and cut the manufacturing cost, streamlined the production, and avoided spending on advertisement.

“We’re going to fight as hard as we can for consumers, because consumers are my friend … Maybe it’s my little way of giving back,” Vultaggio added.

Of course, Vultaggio can’t ensure that the customers actually get their Arizona Iced Tea can for $0.99. This is just a suggested retail price, with retailers being free to sell it for as much as they wish. 

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