Apple is planning to introduce the use of its own custom displays in its mobile devices starting in 2024, Bloomberg News reported on Tuesday. This comes as the tech company looks to expand its in-house production and limit its reliance on outsourcing.
With the company first looking to swap out the display of its high-end Apple Watches by the end of next year, Apple is planning to make the same exchange with its other devices later on.
By producing its own custom displays in-house, including that of the iPhone, Apple will hope to reduce its reliance on supply chain partners such as Samsung Electronics and LG Corp.
As part of the transition, Apple will also look to upgrade its current OLED standard screens to the breakthrough microLED technology, which is expected to provide more brightness and color stability.
In addition to its screen production, the Cupertino, California-based company is planning to replace the use of its Broadcom Inc chips with an in-house design, with the transition scheduled to take place sometime in 2025.
Apple has already transitioned away from Intel Corp chips, using its own line of chips in the production of its Mac computers.