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Apple and Meta Had Discussions About AI Partnership

iPhone maker Apple and Facebook’s parent company Meta could soon become partners instead of rivals. At least, that is what a recent report from The Wall Street Journal is indicating.

According to The Wall Street Journal, Apple and Meta have recently discussed a potential partnership centered on artificial intelligence. Apple, as part of its recently announced Apple Intelligence offerings, would integrate Meta’s generative AI model Llama on new iPhone models.

It is important to note that discussions between the two sides are still in the early stages and could still fall through.

Apple has developed its own AI model that is suited for simple and small tasks. In order to tackle complex tasks and demands of users, the tech giant intends to use AI models from other companies. It has already struck a partnership with OpenAI and will include its chatbot Chat GPT in the new iOS.   

Besides OpenAI and potentially Meta, Apple also hopes to integrate Google’s Gemini into new models of its devices and will explore deals with other AI-focused companies.

Reportedly, a partnership with either of the previously mentioned companies wouldn’t see Apple paying for the AI models or receiving payment in return. Instead, Apple would offer premium subscriptions for AI products through its devices and receive a portion of the subscription revenue.  

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