When people talk about the rise of streaming giants such as Netflix, Hulu, Amazon Prime, Disney+, and countless others, there’s one thing that always comes up—how this must be affecting traditional movie theaters.
How often do we binge TV series at home, only to joke over how obsolete the theaters must be right now?
This idea was expanded upon when literally no one was even allowed to go to the movies during the raging COVID-19 pandemic. Theaters truly were a ghost town during that period. But now that things have opened up again—it seems as though theaters aren’t looking so bad.
People have been giddy to leave their homes. People have been dying for a sense of nostalgia. They’ve longed for the magic that one can only feel from enjoying a wonderful movie at the theater with popcorn and the whole nine yards.
As a result, AMC has enjoyed soaring profits as of late, helped by their willingness to rebrand, innovate, and keep their equipment state-of-the-art.
Meanwhile, Netflix and Roku are both coming off poor second quarters, indicating that not everything is fine and dandy in their corner.
Logically, the easy take to endorse is the whole “out with the old, in with the new” mentality. But if theaters such as AMC continue to up their game, the human race won’t be giving up on classic family entertainment in a hurry.