Online retail giant Amazon.com has lowered its threshold for free grocery deliveries in an effort to boost its food business. The company is now offering free deliveries to customers who spend $100 or more on groceries, lowering its threshold from a previous level of $150.
The company’s decision to start charging delivery fees for orders under $150 came in February, as the company sought to recuperate its rising costs and survive in an online shopping market with a slowing growth rate.
An Amazon spokesperson confirmed that the company’s new delivery pricing model is set to be implemented next Thursday. For orders costing between $50 and $100, customers who subscribe to Amazon Prime will be required to pay a $6.95 delivery fee. For those orders under $50, a $9.95 fee will be implemented. Customers who are not subscribed to Amazon Prime will be required to pay between $7.95 and $13.95.