E-commerce giant Amazon launched a new online storefront called Amazon Haul, focusing on low-cost products. The new offering is expected to compete with low-cost e-commerce platforms like Temu and Shein.
At Amazon Haul, users can find an array of different products ranging from household items and clothes to electronics. One thing in common for all of these items is that they cost $20 or less while being covered by Amazon’s “A-Z guarantee.”
The company hopes to entice customers to take advantage of affordable prices and combine several items in a single purchase through various perks. The delivery is free for “hauls” of $25 or more, while users can expect 5% off for orders of $50 and over and 10% off for orders of $75 or more.
Amazon Haul is incorporated into Amazon’s main shopping website and app. It is currently in beta version and only available to users in the United States.
“Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,” Dharmesh Mehta, Amazon’s vice president of Worldwide Selling Partner Services, said in a statement.
Amazon’s stock jumped shortly after the announcement, rising 2.48% to close at $214.10 per share. It is currently 42.80% up year-to-date.