Amazon confirmed that it will add Apple TV+ to its U.S. Prime Video offering for a price of $9.99 per month. This is a major boost for Apple, whose streaming platform has been lagging behind competitors, including Netflix, Prime Video, and Disney+.
Market research firm Antenna found that Apple TV+ has one of the highest rates of subscriber cancellations than many of its competitors, while Netflix has the lowest.
Despite recent struggles, Apple TV+ has enjoyed notable success due to hit shows, including Ted Lasso, The Morning Show, and Severance, with its entire roster amassing 72 Emmy Award nominations. Other streaming services available on Prime Video include Discovery+, HBO Max, Showtime, Paramount+, and Starz.